To design is to engage every fibre of creativity, every spell of magic and every neuron of intellect that we can muster from ourselves. From the forest of the mind must burst the clearest image to crystalize the essence and aspiration of all clients. 43 Media is a French based multi-disciplined live event design agency passionate about creating perfectly balanced environments for global clients.
Who are we?
The chief designer at 43 Media is Joe Atkins, an English born designer with over 25 years experience in Theatre, Film, Television, Conferences, Product Launches, Exhibitions & Live Events. As the youngest lighting designer on Broadway, New York; The New York Times said of Joe: “Lovely, too, is the lighting by Joe Atkins ... (which) makes the stunning opening tableau, with its soft, satin like highlights and deep shadows, look like something by John Singer Sargent, just back from Madrid and high on Velazquez.”
Joe’s design spans all aspects of production. His scenic design has been seen all over the world as well as his lighting, video & graphic design. Joe takes a holistic approach to his work, hence he designs both scenery, stages and lighting.
“I am a provider, people are so wonderfully predictable, they do their best work when they feel safe and at ease. My task is to allow them, when at an event and therefore out of their natural environment, to feel comfortable and safe enough to perform, even if that only requires them to absorb information.”
This philosophy has seen Joe create amazing environments in which events have sat so serenely that one client remarked “I’ve never seen my people so ready to talk to me and tell me the truth.” That for Joe is the Nirvana of his task. Allowing people to do the jobs they are paid to do.
“The delivery to the client of what the client needs, whether they necessarily know it or not, is really the crux of what I do, and what I love to do. What’s more, I get a kick out of getting it to them for less than even they think they can afford.”
What do we do?
We take any brief, however concise or wide-ranging and we design the heck out of it. We throw it around to create a physical environment in which any event can live and breath. We will always challenge any client to think bigger (not more expensive), but bigger than they naturally do. As designers, we have to be the big thinkers, the dreamers - that’s what we do. We will always drive a client to see a new angle, an alternative view, another way. Over the last twenty five years we have forged fantastic working relationships with some of the best exponents in the production field - Who we work with - and together as a team we offer a service second to none. One of the accolades that we have received more than any other is the phrase “I never want to do this show without you guys”. This is the sort of message that puts the “tick” at the end of any creative process. Whether it be in the growingly rigid corporate world, or the more ethereal arena of the performance arts; theatre, dance, opera or rock ‘n’ roll, we treat all briefs with the same creative approach. A free mind, free of cliché, free of the obvious, but disciplined to remain within the fences of the brief. Other services offered by 43 Media: Video production, Web based design, photography services and audio design. 43 Media are constantly looking to forge links with other companies with a similar philosophical approach to the world of design.
What have we done?
In theatre Joe has worked extensively all over the world. A long association with the Sir Peter Hall Company saw Joe create the lighting design for Hamlet, Separate Tables, Lysistrata, She Stoops to Conquer, An Ideal Husband, Mind Millie for Me, and many more. Musicals include Blood Brothers, Elvis (The Musical), Half Way To Paradise, Boogie Nights, Annie, Thoroughly Modern Millie, 125th Street, The Goodbye Girl, Buddy, amongst a host of others. Plays include seasons at Chichester Festival Theatre, The Gate Theatre, Dublin and The Liverpool Playhouse. Joe has over 30 West End credits and several Broadway credits as well as shows in Australia, South Africa, Canada, France, Germany, Austria, Italy and The Irish Republic. Joe has over 500 credits in the corporate event world for such clients as 3com, Temenos, ICSC, EMC, BT, RBS, Bank of Scotland, Sysco, Logica, First National Bank, BP, Honda, B&Q and Boots. He has been a long exponent of the quintessentially British tradition of pantomime, having designed more than 25 pantomimes over the years.
Who we work with
Below are the other members of the now mythical “A Team”! This band of production folk, although entirely separate entities in their own right, when on site together (which is our favoured existence), form an un-stoppable production force. This team has been together for nearly ten years and it really doesnʼt get any better than this.
Where are we?
1 Chemin St Roch
+33 (0) 4 71 56 38 15
+33 (0) 6 79 29 63 27